Privacy, made readable.
This policy explains what 404 Games Limited collects and why when you visit our website, play our games, contact support, or join a test build. We keep the explanation specific to the way our games work.
Last updated: July 20, 2026
What this covers
This policy covers the 404 Games Limited website and our mobile games, including LifePop — Life Simulator and games in testing or preparation. A game may have a separate notice with more specific details; those notices supplement this policy for that title.
What we collect
Game and progress data
Depending on the game, this can include progress, scores, inventory, achievements, settings, challenge status, leaderboard entries, and other information needed to run the game. Some data stays on your device; some games may use cloud saves or online features.
Device and diagnostics
We may receive device model, operating-system version, app version, language, country or time zone, a pseudonymous device or user identifier, crash reports, error logs, and performance information. This helps us fix crashes and improve stability.
Accounts and support
If a game offers Apple or Google sign-in, we may receive the account identifier and the name or email address you choose to share. If you contact us, we receive the message and the contact details you provide. Beta testers may also send feedback, screenshots, or device details.
Purchases and advertising
App Store and Google Play process payments for in-app purchases. We do not receive your full payment-card number. Some games may use advertising, analytics, or crash-reporting tools; the data collected depends on the features enabled in that game and the choices available on your device.
How we use information
- Operate games, save progress, provide leaderboards or events, and deliver features you request.
- Authenticate accounts and sync progress where a game supports those features.
- Diagnose crashes, prevent cheating or abuse, and keep services secure.
- Understand gameplay performance and improve balance, usability, and future updates.
- Provide support, respond to beta feedback, and communicate important service or policy changes.
- Show advertising or measure campaigns where a particular game uses those features.
- Meet legal obligations and protect the rights, safety, and property of 404 Games Limited and our players.
Services that may process data
We use service providers only when they help us operate a specific feature. Depending on the game, these may include Firebase for authentication, databases, analytics, or crash reporting; Google AdMob for ads; Apple or Google sign-in; and Apple App Store or Google Play services for distribution and purchases. A feature that is not enabled in a particular game does not apply to that game.
We do not sell personal information. We may share limited information with service providers acting on our instructions, when required by law, to prevent fraud or abuse, or as part of a business transfer such as a merger or acquisition.
Ads, analytics, and your choices
Some games may show banner, interstitial, or optional rewarded ads and may use analytics or crash reporting. On iOS, a game may request permission through Apple’s App Tracking Transparency system. On Android, you can manage advertising personalization through your device or Google account settings. You can also contact us if you want help understanding the choices available for a particular title.
Storage, security, and retention
Gameplay data may be stored locally on your device or remotely when a game offers cloud saves, accounts, leaderboards, or other online features. We use reasonable administrative, technical, and organizational safeguards, including HTTPS for data in transit. Local data normally remains until you remove it or uninstall the game. Online data is retained only as long as needed for the feature, support, security, legal, or business records purposes described here.
Children’s privacy
Our games are not directed to children under 13, or the higher minimum age required in a player’s region. We do not knowingly collect personal information from children below that age. If you believe a child has provided personal information, contact us and we will review the request and delete information where required.
Your rights and deletion requests
Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of your personal information; to object to or restrict certain processing; or to withdraw consent where processing is based on consent. To request help, email us from the address connected to your request and tell us which game or service is involved. We may need to verify the request before acting.
support@404gameslimited.com
We aim to respond within 30 days, or within the shorter period required by applicable law.
International processing
404 Games Limited and our service providers may process information in countries other than where you live. Where required, we use appropriate safeguards for international transfers.
Game-specific notices
These pages contain additional details for individual titles:
Changes to this policy
We may update this policy as our games and services change. We will update the date above and, when a change is material, provide additional notice in the relevant game or service.