Life Pop Privacy Policy

Last updated: August 27, 2026

1. Information We Collect

1.1 Automatically Collected Information

  • Device Information (device model, OS version, app version, language, time zone, country).
  • Game Data (stored locally and/or in cloud saves): progress, scores, inventory, purchases, achievements, daily/weekly challenge status, settings (sound/haptics/visuals).
  • Diagnostics: crash reports, error logs, and performance metrics.

1.2 Information You Provide

  • Optional Account / Sign-in (e.g., Apple/Google): name, email (if shared), and an auth identifier.
  • Support: messages you send us.

1.3 Analytics & Performance Data

  • Anonymous/hashed user or device ID
  • Session data, progression events, leaderboard data
  • Error logs and crashes

2. How We Use Your Information

  • Operate gameplay, save progress, manage purchases, leaderboards, and events.
  • Authentication and cross-device sync for signed-in users.
  • Improve stability, balance, and features through analytics and diagnostics.
  • Show banner, interstitial, and rewarded ads (where enabled).
  • Prevent fraud, cheating, and abuse.
  • Provide support and communicate updates or policy changes.

3. Third-Party Services

3.1 Firebase (Google)

  • Purpose: Authentication, database, analytics, crash reporting.
  • Data: Anonymous/hashed IDs, scores, usage events, timestamps.
  • Firebase Privacy Policy

3.2 Google AdMob

    Google AdMob may collect and share IP address/general location, device identifiers such as the Android Advertising ID and, where permitted, the iOS advertising identifier, advertising data such as ads viewed or interacted with, app/product interactions, performance information, crash and diagnostic information. This information may be used to deliver advertisements, measure advertising performance, perform analytics, frequency-cap ads, and prevent fraud.

    On iOS, Life Pop requests App Tracking Transparency permission before allowing Google AdMob to access the iOS advertising identifier for cross-app advertising or measurement. If permission is denied, Google may still deliver non-personalized or limited ads, but the IDFA is not included in the ad request.

    Where required, Google’s User Messaging Platform presents privacy and consent choices. Users may change those choices through the app’s Privacy Choices control, iOS Tracking settings, or Android advertising settings.

  • Purpose: Ad delivery (banner/interstitial/rewarded).
  • Data: Device info, advertising ID, coarse location (where allowed).
  • Google Privacy Policy

3.3 Sign in with Apple / Google

4. Data Storage & Security

  • Local storage: Most gameplay data and preferences.
  • Cloud storage: Leaderboards, profiles, and sync (for signed-in users) via Firebase.
  • Security: Industry-standard safeguards; encryption in transit (HTTPS).

5. Data Retention

  • Local data: Stays on your device until you delete the app.
  • Cloud data: Kept while your account is active; deleted/anonymized within ~30 days of an account deletion request unless legally required to keep longer.

6. Advertising & Opt-Out

The app may include:

  • Banner ads
  • Interstitial ads
  • Rewarded ads (optional, user-initiated)

Opt-Out:

  • iOS: Settings → Privacy & Security → Tracking → Disable tracking
  • Android: Settings → Google → Ads → Opt out of Ads Personalization

7. Children’s Privacy

We do not knowingly collect information from children under 13 (or the minimum age in your region). If you believe a child has provided personal data, contact us to remove it.

8. Your Rights

  • Access, correct, or delete your data
  • Request account deletion
  • Limit ad personalization

Email: support@404gameslimited.com

9. Data Sharing

We do not sell personal data.

  • Service providers (e.g., Firebase, AdMob)
  • Advertisers (pseudonymous IDs)
  • Legal compliance requests
  • Business transfers if ownership changes

10. International Transfers

Your data may be processed internationally. Where required, we use appropriate safeguards (e.g., standard contractual clauses).

11. Changes to This Policy

We may update this policy periodically. We’ll update the “Last updated” date and may provide in-app notice for significant changes.

12. Contact Us

Life Pop
Email: support@404gameslimited.com