1. Information We Collect

1.1 Automatically Collected Information

• Device Information (device model, OS version, app version, language, time zone, country).
• Game Data (stored locally and/or in cloud saves): progress, scores, inventory, purchases, achievements, daily/weekly challenge status, settings (sound/haptics/visuals).
• Diagnostics: crash reports, error logs, and performance metrics.

1.2 Information You Provide

• Optional Account / Sign-in (e.g., Apple/Google): name, email (if shared), and an auth identifier.
• Support: messages you send us.

1.3 Analytics & Performance Data

• Anonymous/hashed user or device ID
• Session data, progression events, leaderboard data
• Error logs and crashes

2. How We Use Your Information

• Operate gameplay, save progress, manage purchases, leaderboards, and events.
• Authentication and cross-device sync for signed-in users.
• Improve stability, balance, and features through analytics and diagnostics.
• Show banner, interstitial, and rewarded ads (where enabled).
• Prevent fraud, cheating, and abuse.
• Provide support and communicate updates or policy changes.

3. Third-Party Services

3.1 Firebase (Google)

• Purpose: Authentication, database, analytics, crash reporting.
• Data: Anonymous/hashed IDs, scores, usage events, timestamps.
• Firebase Privacy Policy

3.2 Google AdMob

• Purpose: Ad delivery (banner/interstitial/rewarded).
• Data: Device info, advertising ID, coarse location (where allowed).
• Google Privacy Policy

3.3 Sign in with Apple / Google

• Purpose: User authentication.
• Data: Account ID, name, email (if provided).
• Apple Privacy Policy
• Google Privacy Policy

4. Data Storage & Security

• Local storage: Most gameplay data and preferences.
• Cloud storage: Leaderboards, profiles, and sync (for signed-in users) via Firebase.
• Security: Industry-standard safeguards; encryption in transit (HTTPS).

5. Data Retention

• Local data: Stays on your device until you delete the app.
• Cloud data: Kept while your account is active; deleted/anonymized within ~30 days of an account deletion request unless legally required to keep longer.

6. Advertising & Opt-Out

The app may include:

• Banner ads
• Interstitial ads
• Rewarded ads (optional, user-initiated)

Opt-Out:

• iOS: Settings → Privacy & Security → Tracking → Disable tracking
• Android: Settings → Google → Ads → Opt out of Ads Personalization

7. Children’s Privacy

We do not knowingly collect information from children under 13 (or the minimum age in your region). If you believe a child has provided personal data, contact us to remove it.

8. Your Rights

• Access, correct, or delete your data
• Request account deletion
• Limit ad personalization

Email: support@404gameslimited.com

9. Data Sharing

We do not sell personal data.

• Service providers (e.g., Firebase, AdMob)
• Advertisers (pseudonymous IDs)
• Legal compliance requests
• Business transfers if ownership changes

10. International Transfers

Your data may be processed internationally. Where required, we use appropriate safeguards (e.g., standard contractual clauses).

11. Changes to This Policy

We may update this policy periodically. We’ll update the “Last updated” date and may provide in-app notice for significant changes.

12. Contact Us

Life Pop
Email: support@404gameslimited.com